One thing is certain: unlike popular Chrome extensions like AdBlock, Google's own ad-blocker will surely allow some ads to come through, as it's clearly not in the interests of either advertisers or Google itself to block everything. The details aren't finalized yet, according to the sources, who say there's still a chance Google will choose not to release the feature.
Google has naturally declined to comment on what is as of this time largely a rumor, but the move does make a lot of sense in some ways.
Bundling an ad-blocker into Chrome would be a big move by Google.
In other words, this is could not only just be a quality of life update for Chrome users, but a crafty power play by Google to edge out competition that is growing exponentially as ads become more and more depended on in the digital media space.
Overwatch: Buff to Genji's Dragonblade Ult Incoming
All of this new content will be released as part of the Heroes of the Storm 2.0 update which will be launching later this month. Shuriken - Throw three Shuriken in a spread pattern, each dealing 65 damage to the first enemy hit.
Or it could just be something users download that kind of sounds like an ad blocker, so then they don't download a real ad blocker. In this case, site owners may need to ensure all of their ads meet the set standards.
While desktop ad blocking continues to grow in popularity worldwide, its mobile form has yet to catch on much outside of Asia. Google has seen the reports that as many as 26% of desktop users have some sort of software to hide advertisements and it doesn't want that number getting any larger.
Almost 25% of USA internet users had an ad blocker in 2016, according to research firm eMarketer.
By switching on its own ad-filter, Google is hoping to quell further growth of blocking tools offered by third-party companies, the people said, some of which charge fees in exchange for letting ads pass through their filters. This would give Google control over the ad-blocking market, the ad industry as a whole, and even over its competitors, which offer numerous "unacceptable ad" formats the coalition is targeting.