In a blog post today, Google said that about 0.25 percent of the search results in its daily traffic were coming up with what it called "offensive or clearly misleading content, which is not what people are looking for".
Google has sprinkled some new ingredients into its search engine in an effort to prevent bogus information and offensive suggestions from souring its results.
We've all seen our fair share of auto-fill phrases going in a weird direction with just a few starting words, but some intentionally misleading ones can potentially divert a user away from more relevant search queries.
Google was criticised a year ago for giving prominence to groups seeking to deny that the Holocaust took place.
Gomes writes that such results "are less likely to appear" under the changes announced this week.
Ben Gomes, Google's vice president of engineering, said the company only recently began focusing on the issue, which found its way to the epicenter of the 2016 presidential election.
"There are people who are writing all kinds of things on the web", says Mr. Gomes, who said that one issue Google is having is finding high quality sources to promote in place of some of the more hair-raising content. "Journalists are not covering some of these conspiracy theories".
Google's troubles with offensive content have been popping up with more frequency in recent months.
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After today, a user who spotted an offensive autocomplete result will be able to flag it for Google's engineers to review. The news of the prominence of Holocaust denial in Google searches was first revealed by the Observer.
While Facebook has faced a backlash for the spread of fake news across its social network, Google has been criticized for results that leap to the top for specific queries.
Google's second tool "Ranking Changes" is for ranking pages on content.
Moving forward, the company has also made it easier for Search users to flag inappropriate autocomplete results and featured snippets, with a link that allows them to report suggestions directly from the results page.
Google has also faced criticism over searches suggested by its "autocomplete" function, which tries to predict the terms being typed in.
Google is using human evaluators to assess the quality of search results for that subset of problematic queries.
The process for flagging a featured snippet error.
Earlier this month, the tech giant started adding a "Fact Check" tag to some search results, showing whether or not the claims presented are true, false or somewhere in between.