IDC says that Apple's smartphone shipments in China fell 26.7 percent year over year ( 2017 Q1 over 2016 Q1), while the market share dipped to 9.2 percent in the first quarter from 11 percent in the fourth quarter of 2016 and 12.7 percent in last year's first quarter. Now, we do not know where this info comes from directly, as the source has not been shared by GizChina, but read on if you're interested.
But smartphone shipments overall in China rose just 0.8% year over year to 104.1 million units, IDC said. Huawei grabbed 20% market share during the quarter, followed by Oppo with 18.2% and Vivo with 14.1%. Apple saw double-digit year-on-year declines for the fifth quarter in a row, but report authors believe that Chinese consumers are holding out for the launch of Apple's 10-year anniversary iPhone at the end of the year, and this will help Apple to see a rebound in the China smartphone market.
Oppo now has a total of over 200,000 online and offline sales outlets in China, while Vivo has 250,000 offline sales outlets, indicated the sources. Apple's share of this super-premium segment remains at 80%, with five out of the top ten model SKUs belonging to Apple.
Oppo saw its shipments soar by 81%, Vivo by 60% and Huawei by 25%.
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OPPO and vivo are owned by BBK and OPPO has pursued a global strategy establishing footholds in Europe, EMEA, Australia, and more.
Apple, which reported on Wednesday its fifth consecutive quarter of revenue decline for its greater China business, has seen a double-digit fall in iPhone's first-quarter sales in China, which was a major source of growth before previous year.
Smartphone companies will be focusing more on their offline retail expansion. It will be opening more stores in Chinese tier one and two cities while sibling vivo already has an established home market and is now looking to go off-shore.
"Having one star flagship model that is marketed successfully is sufficient to significantly propel a company's shipments in the right direction".