The campaign features an exclusive behind-the-scenes video of director Guy Ritchie and the film's stars Charlie Hunnam and Jude Law on location talking about the epic British landscapes used in King Arthur: Legend of the Sword and the emotions they inspire.
"King Arthur: Legend of the Sword" marks David's second appearance in a movie directed by his good friend, but is the first time he has a speaking role and the director says he was "fantastic".
For comparison, King Arthur roughly cost the same amount as fellow Warner Bros misfire The Legend of Tarzan.
Amidst the catastrophic fall, Guardians 2 stood strong into its second weekend churning an estimate of $60 million during its second weekend. Son's of Anarchy's Charlie Hunnam stars as Arthur who is robbed of his birthright to wear his father's crown to become King.
The season of summer releases has already been tarnished as one of the big budget movies bound to release this year was declared flop after just two days into its release.
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President Donald Trump has promised to cut excess spending as he tries to clean up the budget and decrease the deficit. Coats, however, described the threat as potentially "existential".
Piling on more bad news, King Arthur looks to be beat by Amy Schumer and Goldie Hawn's Snatched in a surprise upset.
Pulling up the top five rear were Universal's "The Fate of the Furious" and Fox's "The Boss Baby".
Snatched is on its way to earn $16.5 million for the Mother's Day weekend while King Arthur is on track to earn a lower than expected $14.3 million, according to Deadline. At first glance, I wasn't sure, but luckily the film does a double take and more to show the actor clearly to the audience.
Results were mixed for the newcomers with more limited releases. Better off was BH Tilt's East Los Angeles vehicle culture drama "Lowriders", with Eva Longoria and Demian Bichir, which opened in only 295 theaters and still managed to take eighth place on the charts with $2.4 million.
Internationally, Guardians 2 opened in its final worldwide market, pulling in an estimated $3 million in Japan as it delivered an estimated $52.2 million from 56 markets this weekend. Full weekend numbers weren't immediately available.