The 38-year-old outdid her famous husband by hanging by her ankles, toes, and teeth - yes, TEETH - to a hoop attached to a helicopter hovering above Horseshoe Falls, the largest of Niagara's three falls. At the time, he was just the second known person to ever survive a trip over the falls without a barrel or safety device.
Around the same time, park police learned that a man who had previously survived a plunge over the falls, may have tried to do it again, as a stunt.
Jones miraculously survived the 180 ft (54.8 meter) plunge in 2003 becoming something of a local celebrity and gaining a criminal record in the process; Canada banned Jones for life after the stunt.
The US media said her stunt on Thursday set a Guinness World Record for height, breaking one established by her husband Nik, when he dangled 76m above Silver Dollar City in Branson, Missouri, in 2011.
A dispatcher from the Niagara Falls Fire Department said crews were called to the scene around noon Friday.
But Jones, who had been fined almost $3,000 and banned for life from Canada, tried it again, possibly trying a different method, and died doing so, according to the Syracuse Post-Standard.
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"I ask that no one ever try such a bad stunt again", he told reporters following a court appearance in 2003. "I ask that no one ever try such a bad stunt again", he added.
USA media said her stunt set a Guinness World Record for height, breaking a record established by her husband Nik when hanging from his teeth 250 feet (76 meters) above Silver Dollar City in Branson, Missouri.
Jones vowed then never to do it again, saying, "I understand what I did was wrong".
"It's generating the awareness, getting people here, people who wouldn't have come before", said Randy Bradt, the county legislature's majority leader. The bottom, he said, felt like smashing into a table.
The Park Police Swift Water Rescue Team and Niagara Falls Fire Department responded to the scene.
The family of Jones, a resident of Spring Hill, Florida, had not been reached by police as of June 15.