This is a massive accomplishment, considering Swift's video views smashed Adele's record for "Hello", which originally had 27.7 million views in 24 hours and held the record for highest number of views for the past two years.
Radio glommed on to the track instantly, as have buyers: Industry forecasts have "Look What You Made Me Do" selling as many as a half-million downloads in its first week.
Since Swift's audience skews young, Target is taking an interesting tack in promoting "Reputation" via glossy print magazines over a more popular channel like digital.
Antonoff co-wrote and co-produced "Look What You Made Me Do", Swift's upbeat new song that is rumored to be about Kanye West. Taylor addressed the backlash in a 2016 Vogue interview, calling the accusations "hurtful" and adding, "When we're all friends in fifteen years and raising our kids together, maybe somebody will look back and go, 'That was kind of ridiculous what we said about Taylor and her friends'".
Prince Harry condemns paparazzi for clicking Diana's photos while she lay dying
Sadly, I don't think she was ever able to achieve the balance she so desperately craved. I want people to remember this handsome person.
And despite the fact that Luis Fonsi and Daddy Yankee's "Despacito" remix with Justin Bieber was dubbed the song of the summer, that music video only racked up a "mere" 20 million views in 24 hours, which is nothing compared to Swift. That made it the most-viewed lyric video on YouTube in a single day, Variety reported.
Swift will release Reputation on September 10, and she's announced the cities for a massive tour in support of the album.
Director Joseph Kahn celebrated the achievement on Twitter, telling Swift's fans "you are all amazing".
Taylor Swift unveiled her darker side in her revenge-seeking new music video, laced with fun jibes at both herself and her contemporaries.
Look at what you won't make him do: Producer Jack Antonoff is keeping quiet about who Taylor Swift is singing about in her new song.